Organic traffic is some of the best traffic in my opinion. Organic traffic converts better and is more likely to keep coming back again and again. But organic traffic is a bit more time consuming and doesn’t give you the instant effect of advertised traffic. So people wanting instant success blow it off as worthless. But they are wrong because organic traffic is the gift that keeps on giving.
What is organic traffic? Organic traffic is traffic where the visitors came looking for you. The visitor was looking for information and they found your site in that search as a source of that information. They had a question and found that you have the answer. That’s why it is so much more powerful than advertised traffic.
Advertised traffic is when you put your information in front of someone who might be interested. Their interest might make them click, but their need isn’t usually immediate. Organic traffic visitors need the answer now.
Organic traffic takes time and effort. There are thousands of new websites being started every day. You have to standout from all of them. Plus, you have to standout from the thousands that were started yesterday, the day before that, and so on. If the numbers have you a little concerned, relax. About 99% of all those sites have been abandoned after 3 posts and are no threat to you.
But organic traffic keeps working even after you stop. New people enter into your niche all the time, and they will have the same questions that previous visitors did. And they will find you the same way the other people did.
So how do you get organic traffic? You have to go where people will be looking for your information.
Search engines are still the number 1 way people search for information online. And when I say #1, I mean Google. So doing basic SEO (search engine optimization) on your site is a good way to generate organic traffic.
Please, don’t run. I promise, I get it. You have heard all the horror stories. I have heard them too.
“I was making $10,000 a day, then Google changed their algorithm and I went to zero over night.”
Let me translate that for you.
“I was scamming Google and tricking them into giving me a higher ranking than I deserved. I got caught and Google removed my site from their directory.”
Every story about some Google update killing somebody’s business is exactly this. SEO works if you understand what Google wants and give it to them. If you follow this simple rule, no Google update will ever hurt you.
What does Google want?
They want people to use their search engine. Why? Ads. More searches, more ads.
So to keep people using their search engine, they need to give the people what they are looking for as quickly as possible. That means they want the top results to be exactly what the person is looking for. If they type in “pizza delivery,” then they are probably looking for a place that delivers pizza near them. Not a book of pizza recipes, and not how to start a pizza delivery franchise. And if they type in “pizza recipes,” then they want pizza recipes, not a list of pizza delivery places.
If people don’t find what they are looking for when they use Google, then they will stop using Google. Less searches, less ads.
Google spends a lot of time and money customizing their algorithm so people find exactly what they are looking for. They also pay people to review search results and rank listings based on their rules. They are very serious about getting searchers what they want.
How to do SEO right
So, to get good SEO, write good content. Use the phrasing and language that the reader will understand and expect. Don’t copy content and don’t post PLR articles without doing a serious re-write. Give visitors to your blog the best content you can. Give them what they want – an answer to their question.
Register your blog with Google Search Console to get in indexed. They will run it through their algorithm. Things like age of blog, how much traffic, how long visitors stay on your site, and how many sites link to your site have an effect on your ranking.
Incidentally, you can also list with Yahoo and Bing. If you do what ranks well with Google, you will usually rank you well with the other two.
Next, share your content in places that people looking for the information will frequent. Forums, blogs, social media groups – all of these are good places to share your content. Don’t spam; always follow a site’s rules.
Soon, people will find your blog in their searches.
And if you are going to outsource your SEO, get information on what they are going to do specifically. Cheap services will spam your site in directories and sites that have nothing to do with your blog. When Google sees this, they don’t count it, at best. At worst, they hurt your ranking.
This is where you share content on popular sites about your niche. You provide content and establish yourself as an authority in the subject matter. Soon, people will start reaching out to you. They will start clicking on the link to your blog in your signature.
By using attention grabbing headlines and keywords, people will find your content at the site more easily and read it. When they do, many will like it and look for more information by you. This should naturally lead them back to your blog.
And as a side note, all of this will improve your SEO ranking.
The trick with content marketing is being helpful. If you are going to post 10 items, then nine of them should be to help people with nothing in it for you. At least nine.
People get turned off by sales talk. And they see it all the time, most of them get sniff it out a mile away. And once people think you are just there to sell something, you have lost them forever.
So wherever you are going to interact, follow their guidelines to the “spirit of law”, not the “letter of the law”. You are not going to earn any goodwill by finding a loophole that lets you sneak ads in to the site. The communities tend to be closely guarded against any spam. Spam can ruin any community group or site, so they often aggressively attack it. And if they decide you broke the rules, you won’t get a hearing or an appeal. They will kick you out without a word.
Also branch out. Think about other types of media, like podcasts and video. You can post regular podcasts or videos on YouTube and engage your audience in a new way.
There are multiple social media platforms and they make up a large part of the Internet traffic. Of the top ten visited websites in the US, six are social media sites, two are search engines, and there are Amazon and Wikipedia. Therefore, social media is where a lot of people spend their time online.
Social media is tricky. It’s just as easy to get sucked in and spend your time there doing nothing. You need a bit of discipline.
Also, there are dozens of social media platforms. Facebook, Twitter, LinkedIn, Instagram, Reddit, and YouTube are the six I mentioned earlier. My suggestion is find 2 or 3 and focus on those. Post content and connect with people in your niche. Setup your profile to focus on the area where you are concentrating.
And above all else, FOLLOW THE RULES
Seriously, they don’t mess around. It’s their sandbox, and if they don’t like what you are posting, you are gone.
A lot of people like to push the envelope and post about controversial topics. It’s risky because you can easily turn off a large group of potential visitors. The language could turn nasty and you could get limited if it keeps happening on your profile, page, or channel. And some people offended could use the rules of the site to take you down, even just temporarily.
Also, there is some evidence that these sites favor content leaning in one direction over another. So if you happen to have views in opposition of theirs – and you post it, you could find your content removed.
Look, there is a reason the big three topics are no-no’s. They have been that way for decades. Lots of risk, little reward. Some people make it work, but they are the very small minority.
Talk about your topic and keep the humor clean. It’s the best way to present yourself as an authority.
Well there you have it, three ways to build organic traffic to your site. Probably not the article you thought you were going to read, but that how we roll here.